No Limits became a store out of necessity, well at least for me it did. I was 21 years old working almost 80 hours a week between 3 jobs, and I needed a change. One of those jobs was in fact a big chain supplement store, lets just say it rhymes with BMG. Without going into all the issues that I had with that place, I knew I could create something better. I knew that there should be a store that carries all quality brands, offers real advice, and one that most importantly puts people before profit.
About 8 months after that realization No Limits was born! I feel our location is perfect, right in the middle of Richmond on Broad St - the busiest street in the city. Our goals from that first day of opening are the same as they are now. We want to help everyone reach their fitness goals in the most efficient way possible. Now, there is a key to doing this, I mean obviously you have to be knowledgable about all the products and what they do, but there is a part as equally essential. The part that is just as important is to LISTEN.